The collection and use of data to drive behaviours is called the Internet of Behaviors (IoB).  An example of it is industrial sites having employed computer vision to determine if employees were complying with mask protocol and then collecting this behavioural data to be analyzed by the organizations to influence people to follow government protocols at work.

IoB can gather, combine and process data from many sources including: 

  • Citizen data processed by public-sector
  • Commercial customer data
  • Government agencies
  • Social media
  • Public domain
  • Location tracking.

The increasing sophistication of the technology that processes this data has enabled this trend to grow.

Companies investing in IoB

  • AWS
  • Cisco
  • SAP
  • Microsoft
  • HP
  • IBM
  • Dell
  • Cloudera


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